Futurism-design

Futurism-  Filippo Tommaso Marinetti

Introduction:

On 20th February,1909 Filippo Tommaso Marinetti announced a written manifesto which describes  the aims, moralities and opinions of himself. The manifesto was also written to employ other members to share their ideas. Marinetti ideas were supported by other famous artists like Umberto Boccioni, Giacomo Balla and others. In his Manifesto he wrote "We want to glorify war, the only cure for the world" because it was an aggressive art movement and war was a capitalist for the futurist interruption.  All of the artists of that time wanted the movement to be transformed to art which shows properties of space and movement. Futurism started in Milan, Italy and completed to be published abroad. In futurism arts you will find geometric shapes but still a chaos with vast of colour, you will also find different shades. It was a campaign which uncovered not just some aspects of usual antiquity, but everything that was not quite new. Futurists used to use allot of dots and geometric shapes which was called divisionism movement. This particular movement managed to influence modern art of the 20th century which influenced the advance of graphic design. Futurism manuscripts, philosophies and aesthetics were very influential for designers in both that time and long time ago. Futurists absorbed from complications that represent modern experience and do their best to show feelings and memories when producing a painting, sculpture, and poetry, architecture and graphical design.  These feelings and memories the artists make were not always visible to the eye so it takes observation to understand the message they try to send to the audience.  Futurists were able to bring out the noise, heat and sometimes even the smell of a capital city. Futurism is hard to be recognized by its style easily because futurists steeled from other styles such as Symbolism and divisionism.  Cubism style came from influences of futurism.     Futurists were tempted about graphic technology such as chrono photography, animation and cinema which were produced with a sequence of photos to be transformed as a film. In this movement period it was produced a car with good price and everyone was exposed to transport. They used to read and write allot to explore machines even better. Marinetti wanted to explore machines to enlarge commodity in our lives.  The movement ended in 1944 but completed to influence the other movements after it such as cubism. 

 It is made by Filippo Tommaso  Marinetti and it was called Zang  Tumb Tuuum in 1912. This is when the digital visual communication started. It was introduces for a book in Milan. Marinetti used the words "tuuumb  tuuum tuuum tuuum" to represent the drumbeat of war. He made use of typography which completed to be used till now. It was a big deal for that time that he used variety of sized in typography, separated the words with columns and made them look slanted both horizontally and vertically.

My opinion: It is just a simple graphical design which was appreciated because of the fact in was new innovation. The artist wanted to emphasis on the typography itself that`s why he used plain background. The typography is all black to be able to be seen clearly. The style of typography is changed from earlier movements because it is no longer serif font. For that time it was a huge difference in style of font when using san serif style. The words "tum tum tum" are representing the violence of that time especially in war. They represent the noises of a weapon and wanted to show the new technology which was a mechanical weapon. "Parole in Liberta" is representing the excitement of freedom of speech at that time. The words of the name of the book are in larger font size than other words. The small words above are telling that the book is about poetry of futurist edition. In my opinion he was raising more aggressiveness to complete the war and for political issues.  From now on the artists completed to get influenced and changed fronts, positions and backgrounds.

It was made in 1914 by Filippo Tomasso marinetti which was called "irredentismo" 

My opinion:

Now I can see the text highlight with black font but with different styles.I think he used Berlin sans FB  font style , arial black and aharoni  font types. there is also serif and sans serif typography.I can observe also typography with ink which are thick and thin  lines which are zig zag and curvy . There are also some dots with ink. In my opinion the white background with slightly print on is there to emphasis on the writing.   The different fonts are there to represent different cities and other names.

It is another work from Fillipo Tomasso Marinetti which was announced in 1919 in France." Les Mots en Liberte futuristes" stands for Futurists words in Liberty which explains that the movement wanted the freedom of speech. It is another edition of poetry and this was the portfolio cover. From Here in 1919 the futurism graphic design began to spread all over the world. 

Another layouts and typography that are in the portfolio :

All the pages are full of typography with different positions, sizes and styles. Some of the typography look like it was written and the artist also choose to draw in some areas with black on white.  Some writing looks digitally written. Some are with wave effect. These are showing that they started to experiment even more with typography. I think they left the background white to emphasis more on the typography styles and the way they are written.  All the pages looks printed. There are a chaos of typography with most of them doesn`t make sense with each other. In some pages there are sounds of violence written and is a particular page there is the word "explosive" written which are representing war and its aggressive actions. I can observe words "guerra tedescofili" and a woman that looks worried near it.

Influences and how it changed by time:

A cover for the last edition of a book called Blast which was made by wyndham Lewis and other persons. It was announced in 1915. There is less typography than the others and started to add more visual layouts. I can see allot of lines which are forming faces, guns and also hands. I can see dot work and other repetetive patterns. The lines and shapes are also forming an action going which a person is holding a gun. The colours are black, white and some off white. In my opinion the person holding the gun is representing a war or aggressive action. The influences are coming from Fillipo Tomasso Marinetti`s work.

It is a good example that the influences completed to spread the word and the artists completed to use Filliop Tomasso Marinetti`s work to transform their own work.

Depero Futurista(1927)

It was binded for the very first time with bolts.

Influences came from machines and also from the futurism itself from earlier stages.

The artists started to experiment with colours by creating oposite colours on each other. Some of the typography is over each other. The title is with capital letters to be clearly seen . The blue colour compliments the typography with each other.

Inside the book:

futurism completed to be an influences for our designers today as we can see here:

By Dada

By Dada McKean

Here he started to get influenced from Futurism and experimented with typography and also depths. I can see pieces of paper on each other which are looking like pieces from magazines or newspapers. Although there is a chaos going on still the typography is the main thin on the print. The typography makes a huge contrast because he used opposite colours under the letters.

Made by Simon Page

Here the designer started to simplify the designs but still catching to the eye.  I can see repetitions of curved lines.

By Christopher Brennan from Manchester

 A huge amount of illustrations and typography shows clearly that was influences from futurism time. By time they completed to make more professional work and bring the best from Filippo Marinetti`s work by changing some positions, layouts and also adding some effects to make it more modern.

References:

Jessica Palmieri(2014). Italian futurism: The founding and manifesto of futurism by F.T Marinetti. New york, Jessica Palmieri. Available from: http://www.italianfuturism.org/manifestos/foundingmanifesto/ [Accessed on 18th April, 2014]

The art story foundation(2014). Futurism: synopsis, Key points and beginnings. New York, The Art story foundation. Available from: http://www.theartstory.org/movement-futurism.htm [Accessed on 18th April,2014]

Danger Dan (2009). Design is history: futurism. Danger Dan. Available on: http://www.designishistory.com/1850/futurism/ [accessed on 18th April]

Annenberg Foundation(2013). Annenberg learner: Book cover for Zang Tumb Tumb. Washington,Annenberg Foundation. Available on: http://www.learner.org/courses/globalart/work/192/index.html [Accessed on 18th April,2014]

Rochester Institute of Technology (2010). Cary graphics arts collection: Les mots en liberte futuristes. New York, Rochester institute of Technology. Available on: http://library.rit.edu/cary/les-mots-en-libert%C3%A9-futuristes-futurist-words-freedom [Accessed on 18th April,2014)